Lou Tavares joined SCM Associates as Vice President following the 2012 election cycle and has since helped candidates and committees across the country raise millions of dollars via direct mail and email fundraising. Lou’s clients have included Maryland Governor Larry Hogan, Wisconsin Governor Scott Walker, Senator Mike Braun, Senator Scott Brown, and Senator Mitt Romney.
Prior to joining SCM Associates, Lou graduated first in his class from Boston College Law School, practiced corporate law at one of the country’s top law firms, and had the privilege of spending seven years working for Mitt Romney in various capacities. During his time working for Mitt Romney, he gained invaluable experience in running digital, mail, and telemarketing programs, creating and approving marketing content in fast-paced, high-stakes environments, managing complex national operations, and working with some of the country’s best strategic communication and marketing professionals.
During Mitt Romney’s 2012 campaign, Lou served as a member of the campaign’s senior staff as Staff Secretary and Senior Adviser. Leveraging a unique blend of operational and management experience, political, communications, and marketing knowledge, and legal background, he was responsible for all campaign content from Tweets to TV ads. At the same time, he served as the nerve center of the campaign, bridging gaps between all departments and ensuring appropriate communication between them. In addition, he oversaw the campaign’s direct mail and telemarketing efforts, which raised approximately $250 million for the Romney Victory effort.
Prior to this, Lou launched Mitt Romney’s Free and Strong America PAC, where he served as Chief Operating Officer and Counsel and managed the PAC’s day-to-day operations until its ultimate wind down. Lou also served as Deputy National Finance Director during Mitt Romney’s first presidential run and as Associate Legal Counsel to the Governor during the Romney Administration.
In addition to his J.D. from Boston College Law School, Lou also holds a B.A. in Political Science and Economics from Tufts University.